01
Underactivated database
Registered fans receive generic communications or are not reached when their intent is highest.
Acquisition and revenue for clubs
We turn audiences into recurring revenue.
Universal Ball connects fans to club products through technology, commercial intelligence and acquisition operations — without replacing the app, CRM or channels already in place.
The challenge
The club already has an audience.
It needs to activate it.
Millions follow the club, buy occasionally or have previously been members. The challenge is turning that passion into a relevant, continuous and measurable commercial journey.
CRMRecords that can be segmented, enriched and reactivated.
SocialA massive audience not yet connected to recurring revenue.
Global fanbaseFans outside the stadium, city and country with strong relationship potential.
Where revenue is lost
The passion exists.
The journey does not.
Isolated campaigns create reach. An acquisition operation connects message, interest, registration, purchase and retention.
02
Disconnected channels
The website, app, CRM and campaigns work, but do not always share a single conversion journey.
03
Invisible conversion
Without end-to-end attribution, the club cannot clearly identify which messages generated registrations, memberships or sales.
The Universal Ball solution
A new acquisition layer for football.
We plan and operate digital journeys that bring more qualified fans to membership programs, e-commerce, ticketing, apps and sponsor activations.
We do not replace the club's structure. We make it deliver better results.
✓ Audience segmentation and prioritization
✓ Rich, interactive and branded communication
✓ Integration with club destinations and data
✓ Continuous conversion-based optimization
Integration, not replacement
More acquisition across the entire ecosystem.
Universal Ball works before and during conversion. Fans are directed to official club environments, and results feed back into the club's intelligence.
Audience
Authorized databases, segmented audiences and commercial opportunities.
Activation
Personalized journeys featuring the club's identity and offer.
Conversion
App, website, checkout, ticketing or membership program.
Intelligence
Measured interactions and results to support new decisions.
More acquisition for the app. More intelligence for the CRM. More revenue for the club.
Revenue streams
One operation.
Multiple opportunities.
Each journey can be created around the club's commercial priorities and sporting calendar.
Fan membership
New memberships, former-member win-back, plan upgrades and retention campaigns.
Tickets and experiences
Tickets, hospitality, stadium tours, events and exclusive experiences.
Official e-commerce
Shirts, special collections, licensed products and seasonal campaigns.
Club app
User acquisition, increased frequency, content and exclusive benefits.
Sponsors
Measurable activations that connect partners to fans and create commercial inventory.
Fans beyond the stadium
Journeys for fans in other cities and countries, with products suited to their profiles.
Potential simulator
Turn volume into a commercial scenario.
Choose the reach and adjust the assumptions. The goal is to size pilot scenarios — not to promise results.
iSIMULATED PROJECTION. These figures are not a case study, delivery guarantee or contracted result.
Simulated messages1.000.000Selected volume
Messages delivered700.000Based on delivery rate
Estimated interactions35.000Clicks, replies or journey starts
Estimated conversions14.000Memberships or purchases calculated on delivered messages
Potential monthly revenue$420,000At the selected value
Potential revenue over 12 months$5,040,000Before churn, taxes and costs
Formulas: interactions = messages × delivery × interaction. Conversions = messages × delivery × conversion. Revenue = conversions × value. Illustrative scenario subject to database quality, offer, creative, technology eligibility, journey, seasonality, churn and commercial terms.
Real validation takes place through a controlled pilot, predefined targets and joint monitoring.
Plan a pilotCommercial model
Aligned risk.
Shared results.
The final format is defined according to the product, database, integration and investment responsibilities of each project.
Performance model
Universal Ball can provide the technology, intelligence and acquisition operation, with compensation based on results attributed to the project.
- Structure with lower upfront outlay
- Targets and attribution criteria defined by contract
- Compensation linked to generated revenue
- Scale only after validation
The club remains in control
The brand, offers, data and official environments remain under the club's governance.
- Approval of campaigns and creative
- Integration with the CRM and existing channels
- Visibility into performance indicators
- Compliance and contact rules
Execution plan
Validate first.
Scale afterwards.
Projections are not presented as facts: each stage reduces uncertainty and produces real data for the scale decision.
Assessment
Offer, audience, channels, integrations and indicators are analyzed together.
Preparation
Definition of audience, journey, creative, governance and attribution criteria.
Controlled pilot
Initial operation to measure delivery, interaction, conversion and economic viability.
Data-driven scale
Expansion of volume, audiences and products only after the indicators are validated.
All scenarios in this material are planning projections. Actual indicators will be measured and validated during the pilot project.
Next step
What is the potential of your fanbase?
Request an executive presentation. We will structure an initial simulation around the club's products, audience and commercial priorities.